Communication and Media Studies
Bachelor of Arts (Minor subject)

Admission requirement is the Abitur (high school graduation).

The BA minor 'Communication and Media Studies' is a social scientific study programme, focusing on the social preconditions, consequences, and the meaning of mass media and public communication. Amongst others, the students will become familiarised with media systems, journalism, public relations, political communication, media entertainment, media exposure as well as media effects. The relevance of this study programme lies in the importance of communication and media in our society today. The programme also provides training in advanced social science research methodology and fosters cooperation skills through project-oriented study.

The standard period of study is six semesters.

The programme prepares for occupational fields such as advertisement, public relations, media studies, market research, public opinion research, strategic communication and communication consulting as well as journalism.

An alternative is the Heinrich Heine College Year, an orientation course in the humanities, cultural and social sciences, with the opportunity to get to know the whole range of subjects at the Faculty of Arts and Humanities.